Treatwell takes 25-35% commission on marketplace bookings. SyncMySalon is free with a small booking fee, or €29/mo with zero commission — and bookings come through your own channels, not a marketplace.
| Feature | SyncMySalon | Treatwell |
|---|---|---|
| Booking channel | WhatsApp, Instagram DM, Webchat | Treatwell website + app |
| AI conversations | ||
| Pricing model | Free (pay as you book) or €29/mo flat | Commission per booking |
| Commission fees | Small booking fee (Free) or 0% (Starter) | 25-35% on marketplace bookings |
| Setup time | ~10 minutes | Days (onboarding process) |
| WhatsApp native | ||
| Calendar sync | ||
| Multi-stylist support | ||
| Client app required | ||
| Own client relationship | ||
| Marketplace / discovery | ||
| 24/7 automated booking |
Treatwell is a major player in the beauty industry, especially in the Netherlands and the UK:
Millions of consumers browse Treatwell to discover and book salons in their area. Great for visibility.
Well-known brand that clients trust. Being listed can lend credibility to newer salons.
Supports last-minute and walk-in appointments through the marketplace.
Particularly dominant in the Netherlands and United Kingdom markets with deep local presence.
Treatwell works well as a discovery channel, but some salon owners want more control over their business:
Treatwell charges 25-35% commission on marketplace bookings. For every EUR 100 haircut, up to EUR 35 goes to the platform. SyncMySalon is free with just a small booking fee, or €29/mo for zero commission.
Clients book through Treatwell, not through you. They see your competitors right next to you. If you leave the platform, those clients stay on Treatwell. With SyncMySalon, clients message your WhatsApp number -- a direct relationship you own.
Many clients -- especially returning ones -- would rather send a quick WhatsApp message than browse a marketplace, compare prices, and click through a booking flow. SyncMySalon makes rebooking as easy as "Same as last time, please."
Clients message you directly on WhatsApp, Instagram, or your website. No marketplace, no competitors next to you, no middleman.
Pay as you book with a small booking fee only. Or go Starter at €29/mo for zero commission. No hidden fees, no surprises.
An AI that has real conversations with your clients, understands preferences, matches hairstyle photos, and books autonomously.
Add your services, connect your channels, and your AI assistant is live. No onboarding meetings needed.