Fresha gives you a calendar with a booking link. SyncMySalon gives you an AI that actually talks to your clients on WhatsApp, Instagram, and your website — 24/7.
| Feature | SyncMySalon | Fresha |
|---|---|---|
| Booking channel | WhatsApp, Instagram DM, Webchat | Fresha app + website |
| AI conversations | ||
| Pricing model | Free (pay as you book) or €29/mo flat | Free tier + paid add-ons |
| Commission fees | Small booking fee (Free) or 0% (Starter) | 20% on new marketplace clients + 2.19% + €0.20 on every payment |
| Setup time | ~10 minutes | 30-60 minutes |
| WhatsApp native | ||
| Calendar sync | ||
| Multi-stylist support | ||
| Client app required | ||
| POS system | ||
| Marketplace / discovery | ||
| 24/7 automated booking |
Fresha is a solid platform and a great fit for many salons. Here is where it shines:
Clients discover your salon through the Fresha app and website.
Full point-of-sale system for in-salon payments and product sales.
Well-known in the salon industry with millions of users worldwide.
Core booking features are free, making it easy to get started.
Fresha is powerful, but it is not the right fit for every salon. Here is what we hear most from salons that made the switch:
Fresha charges 20% on new marketplace clients, plus 2.19% + €0.20 processing on every single payment. For busy salons, that can mean hundreds per month. SyncMySalon is free with just a small booking fee, or €29/mo flat with zero commission.
Your clients already use WhatsApp every day. Asking them to download and create an account on a separate booking app creates friction. With SyncMySalon, they just send a message.
Fresha gives clients a booking form to fill in. SyncMySalon has an AI that has a real conversation, understands what your client wants, suggests the right service, and books the slot — even at 2 AM on Instagram DM.
Not a form, not a calendar link. A real AI that has conversations with your clients on WhatsApp, Instagram DM, and your website.
An intelligent assistant that understands natural language, remembers preferences, matches hairstyle photos, and books appointments autonomously.
Pay as you book with a small booking fee only. Or go Starter at €29/mo for zero commission. No hidden fees.
Add your services, connect your channels, and your AI assistant is live. No complex onboarding.